While this won’t see publication until mid-December 2020, and I admit it doesn’t have much to do with editing services, I wonder if there are others out there who think as I do. I write on November 30, at the height of what we are told is Cyber Monday.
For the US readership, and those of any other country with a lot of Christmas gift-giving, did you buy anything online today? I did not. Were you tempted? But how could I resist the bargains, bargains, bargains? I was not even tempted.
I’d be interested in knowing if anyone else is as cynical about commerce. My starting presumption was/is that the designation of this as A Very Special Commercial Day was an attempt to manipulate the herd into overspending. The logic goes: “Better hurry, or other people will get all our Very Great Deals.” I assume it’s all smoke and mirrors; that they just raised prices and then marked them down, like our grocery stores do; that it’s a con job.
Black Friday, as it has been designated in order to make it Another Very Special Commercial Day, held even less attraction for me–and had done so in the many years before the pandemic turned large gatherings into superspreader events full of maskholes. “But you won’t get all the good deals!” Oh, I bet most of them aren’t so good. I don’t resent the marketing industry for presuming that the public is stupid, because for the most part the industry is correct when the public is taken as a mass. I probably should, but I do not. After cracking a couple of Black Fridays Matter jokes with my wife–and reflecting on the unfortunate impact of language choices on perceptions–I stayed home and watched college football.
The point, I guess, is that the Designation of the Very Special Commercial Days by itself was enough to turn me off. It triggered automatic assumptions that following a large crowd would lead to me spending money I should not, spending more money than necessary for anything I might want, and jostling around arterial streets and stores or the online ordering platforms.
It was that way with Amazon Prime as well. Remember when that came out? To me, it seemed obvious that Amazon would not do this unless they expected it would draw people to spend money with them more often than they should, just to “take advantage.” I took one look and said: “What is to your advantage will occur at my expense. No thanks.” Am I the only person who sees it this way? I just saw an American corporation pitching a gimmick, assumed it was screwery, and moved along.
The same applies to investing. On any given day, one can read a ton of articles about Some Intensely Important Indicator having made a critical shift: a Death Cross, an Inverted Yield Curve, a 50-Day Moving Average, or some other bit of technical talk. About half the time it warns us that we should sell, sell, sell, in order to avoid losing money. The other half is spent telling us now is the time to buy, buy, buy or miss the boat. Each side is right about 50% of the time, which poses a greater problem than people generally realize because in order to achieve an outperforming capital gain, one generally has to be right twice (timing of buying and selling). No wonder people just buy index ETFs.
Speaking of which, if you want a very effective strategy for cutting out all that racket and ignoring the Cassandras and Candides of our precious financial media, seriously consider subscribing to Jason Kelly’s financial newsletter. It is not cheap, but if you are managing five figures or more of assets, you should earn enough on dividends alone to wipe out the cost. It is entertaining, consistent, and often supplemented with midweek issues that comment on major movements. I can also verify from our business dealings and contacts that Jason maintains the highest possible standards of integrity and value. Time and again I have seen him lean to the side of making sure people are fully informed, well updated, and well supported. That’s not true of every financial newsletter out there, something I paid a lot of tuition (in the form of dumb investing decisions) to learn. Jason takes care of his people.
Unlike most of the money wonks on MarketWatch, Jason can write entertaining English with a dry wit. I go back to the time of the Fukushima nuclear disaster, and Jason (who lives in Japan), decided to seek sock donations to give to refugees. There’s always some negatory type who could find fault with free beer or a form of cheesecake that causes weight loss, and sure enough, one of them wrote in to question Jason’s qualifications to operate this process. With elaborate tact and patience, Jason reviewed what was required: use platform to request socks from community, assemble socks once arrived, load in van, take to refugee centers. Approximate quote: ‘Do I think I’m qualified to put socks in a van and give them to people? Yes, I think I’m qualified to do that.’ One of the highlights of my week is watching him point out what’s wrong with what the financial media are currently saying.
Of course, Jason’s guidance doesn’t tell people to do what most of the media are stirring them to do. That might be the greatest part of its early appeal to me. His method radiates indifference toward mass manipulation efforts.
Good holidays to all you who are observing holidays. Good fun to those who are just having fun. And great fun to all my fellow nonconformists; you aren’t the only ones.
The Editorial Maverick 