In July 2011, with many college sports programs playing musical conferences and engaging in games of chicken with each other, the recently expanded Pacific-12 Conference (UW, WSU, the Zeroes, OSU, Utah, Colorado, Cal-Berkeley, Stepford, ASU, UA, USC and UCLA) announced plans for a TV network like what the Big 10 (which has more than ten schools) has deployed. Great, we said, we want to see more football and have our conference doing what big-time conferences do. Revenue sharing would help the smaller market schools, etc., etc. Let’s see the show!
The assumption, which we could not know was flawed, was that we would be able to see the show. In the words of the immortal, unbearable Lee Corso: “Not so fast, my friend.”
Fourteen months later, the 2012 college football season kicks off. The Pac-12 has failed to reach agreement with just about everyone, which is a pretty good sign the conference got very greedy. A number of games are televised on the Pac-12 Not-works, but very few people can watch them on TV. A few clever souls find other ways, naturally, but only the hardest core of fans would do that. Those who do, find out that the Pac-12 Not-works have sold zero advertising, so the not-work fills the space with commercials for itself. Yes. I must have seen the Stanford swimmer’s segment a dozen times. Every few minutes, its ten viewers are treated to advertising telling us how fantastic the not-work is.
That isn’t marketing. It’s masturbation, and comical masturbation at that. Seriously: while having failed in your most basic mission, which is to get on TV so you can sell advertising, rather than spare me a bunch of commercial breaks, you are going to go on and on about your virtues? Do you not understand that when the only advertising content you have to offer is to rhapsodize yourself, you have failed? You are a conference comprised of twelve research universities, all with educational claims to fame and pride, which attract some of the best and brightest people in the world, and you leave the house without your pants? Mr. Larry Scott, you are a Harvard graduate. For the gods’ sake, put some trousers on. No one needs to see you this way.
Not that the satellite and cable providers are any prizes in the area of doing what’s best for viewers. DefectiveTV, which is what I have, engages in a ‘playground recess hair-pulling skirmish of the month’ with some content provider just about every month, taking its message to the blacked-out channels to explain how those nasty stupids at (insert network name) have been unreasonable, pulled their content, and tried to force us all to pay through the nose, but only DefectiveTV stands Promethean in defense of our fair prices and sweet reason. Yeah. When every recess, the same kid is always in a fight with someone, always comes whining, and never takes any responsibility for even being half the problem, guess what. It’s obvious where most of the problem lies.
The much-vaunted Pac-12 Networks are Not-works. They are a failure. At this point, we would be better off without them, since the games they show would otherwise be picked up on other channels, all of which seem not to consider themselves too ultra-special to get a deal worked out and be on the air.
Every year, it is a little more about pure greed and big money, and a little less about athletics and education. I will always wish UW well, but I can see a day where, if this trend continues, I simply won’t care about watching the sport. At which time I will cease to be an advertising consumer, be it for idiotic pickup truck commercials appealing to my machismo, idiotic insurance commercials appealing to my gullibility, or idiotic beer commercials appealing to my pedestrian tastes.
Mr. Scott, you and your networks are a failure.
The best ass-covering you could come up with was to blame it all on the other side, and sick your athletic directors on the public, encouraging them to switch providers. (For some of us, with no provider in our areas that carries the Not-works, a non-starter.) “Waaaaaaah! They started it! Waaaah! Punish them!”
It’s looking positively Congressional.
Just another area of America in which the stupidity of the public is taken on faith by the wealthy and powerful, and where, if said public notices something wrong and complains that ‘this is bullshit,’ the public is fed a line of crap and told to stop being difficult.
I’ll give you difficult. Mr. Scott, so far you have boloed this exercise. You are a no go at this station. You snubbed BYU/Utah, the perfect regional, rivalry and research fit for the conference, simply because a Mormon school icks out Left Coast schools, with all that honor code and right-wing political stuff–as if that were relevant at all to research or athleticism. Instead, you brought in Colorado, which is about as Pacific as Wyoming and has a minimal existing rivalry relationship with Utah. Mr. Scott, if this is how you roll, I wouldn’t hire you to manage a Division 5 conference, much less a I-A BCS conference. You have failed. The results speak for themselves. You are the John Boehner and Nancy Pelosi of collegiate athletics. Enjoy that prestigious distinction.
In the meantime, Commissioner Scott, go to hell.