Why do we hold mom & pop businesses more accountable than Dow 30 corporations? If a local mom & pop sent us deceptive advertising personally created for us, we’d be outraged.  Yet a major corporation may do the same, impersonally, to millions–and people just accept that as normal.

How are mom & pop more culpable? Or, for that matter, why are the largest companies not culpable at all? If mom & pop don’t return our call, they get a black mark.  If the largest companies don’t return our call, it’s “what did you expect?” If mom & pop said, “sorry, that’s our policy,” we’d hold a stupid policy against them.  If a huge company has a stupid policy, we accept that same answer in ovine fashion.

Why?