Cool. What’s first?
It doesn’t begin with banging the keys, which is not to say I discourage that–but it would probably work better if you gave it some thought first. If your story idea is boiling over and running out your ears, and you want to get it on paper as though you were under the lash, very well–but early on, at some point, when you have satiated that urge for the day, give these things some thought.
Be honest with yourself. Why do you want to do this? What drives you? Common reasons are money, recognition, bucket list, inner personal need, service to others, revenge upon others, making people laugh, therapy, making spines tingle, and so on; there are as many more as there are people. I suggest writing down three if you can summon them, using all the self-honesty you can muster. All motives that don’t lead you to get into serious trouble you cannot handle are okay.
Your motives are important because they will inform everything you do. If money matters, for example, you’ll have to have a marketing plan. I divide books into vanity and commercial projects, and I do it this way: If it has a marketing plan that intends to turn a profit, it’s a commercial project. Until it has such a plan, it’s a vanity project because there is minimal prospect for profit. “Hoping I get noticed by New York” is not a marketing plan.
Please don’t misunderstand: I love vanity projects. They are liberating and often powerful. Many are books I would read for enjoyment. What they aren’t is moneymakers. All the passion in the world is not a marketing plan. And if you don’t much love marketing, well, you have company and it begins with me. It is not my forte and I do it because I must, because one of the reasons I want to edit is to earn. I groove on helping people achieve their dreams, teaching them to avoid common problems, and becoming more of a friend than an editor. That is why I’m the Editorial Maverick: I don’t do it the way most people do it.
(I’m not joking at all. If you were to read some editors’ groups, you’d see why. One can only take so much “Edibuddies please help me Ive been struggling for six hours where to put this comma and CMoS doesn’t tell me!” Jeez. If you can’t make a simple decision about punctuation without help from a huge book, you are either too poorly read or too fearful to be an editor. Decide. That’s why they hire you. If they wanted it screwed up, they could do that without you.)
Note that nowhere am I saying you need to start by planning out your book. There are slang terms for those who advocate just writing, and those who create flow charts to map out the story. I don’t care which you do. It should be whichever works. What I am saying is that, while you are doing whatever you do at the start, make time to be honest about your motives and goals. It is very difficult to set goals without motives, and it is very difficult to achieve goals without setting them.
Once you have a self-honest compilation of your reasons for wanting to write a book, you can decide whether it should be a moneymaker or a hopefully-break-evener. Because if it’s the former, you need to start the marketing plan as soon as you decide to write a book. If it’s the latter, of course, you are liberated from considerations related to the former. Do as you like and feel no shame–it’s just fine.
Whatever you do, if you begin with self-honesty about motives and goals, and own those decisions, will be fine.