I take a weekly investing e-letter authored by Jason Kelly, a Coloradoan* who lives in Japan. Jason is an interesting guy, a rare combination: an experienced financial advisor with a fine track record and a degree in English. He is author of The Neatest Little Guide to Stock Market Investing, which remains the clearest introductory book I have seen on the topic. Jason has writing game. Jim Cramer is not fit to do Jason’s laundry, either as writer or financial advisor.

In addition to insightful, readable commentary on the financial markets, the typical Kelly Letter incorporates some social comment at the end. Like me, Jason does not consider himself obligated to join in media-purveyed panic. Also like me, Jason doesn’t mind making fun of the inherently ridiculous. This week’s edition ended with Jason’s commentary on the Ebola situation. I laughed so hard that I requested and received gracious permission to share its full text with my small but smart audience. Thanks, Jason.

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That’ll do it for this week.

With America’s nationwide Ebola death toll up to one and possibly rising, public health officials warn it’s not too early to take personal precaution. A recent survey by Boston-based Hitseeker Group found that six of nine people who’ve heard Ebola mentioned at least three times since Oct 6 believe they know somebody who comes into frequent physical contact with Ebola-infected blood, urine, saliva, stool, and/or vomit, and are therefore at risk of contracting the deadly virus themselves by handling said fluids among their friends.

Worse, this is under current circumstances. Should the American hot zone spread, the incidence of thinking one knows a person at risk of contracting Ebola is likely to spread, too. Officials point out that should authorities in Dallas fail to contain the disease, it could get as far as Plano and Fort Worth. Pressed for details, they project the maximum possible death toll in the United States to lie between 316.1 and 317.9 million people accounting for those who die prior to contracting Ebola due to heart disease, cancer, or stroke.

A spokesperson for the new Homeland Quarantine Coordination Agency cautioned against distraction from the Ebola threat by reports that, every day, an average of 1,973 Americans suffer a heart attack. “This is old news,” he said. “We must face the new threat head-on while there’s time.” Citing a statistics book, he illustrated how easily the Ebola death toll could double. “With one more death,” he said, holding up a finger and pausing, “just one, we would double the number of people who have died from this terrible disease. Think of what two more would do to the growth rate. Then … three. We could see the number of deaths rise tenfold in no time if we don’t nip this in the bud.”

The agency has devised a color-coded Ebola alert system to help guide behavior. It’s currently flashing bright red, leading some to wonder what color will be used should the rate of expansion increase, but the issue has been tabled for a less pressing moment. The simplest cautionary procedure during a bright-red alert such as the current one is to limit blood, urine, stool, and vomit play to people one knows well and trusts, an admittedly daunting task in a society as friendly as America’s, but well worth it in the short term.

Be careful out there.

Yours very truly,
Jason Kelly

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*Some say ‘Coloradan,’ others ‘Coloradoan.’ My own Colorado cred comes from Fort Collins, where the city newspaper is called The Coloradoan. My parents were/are CSU Ram alumni, and we lived up on the Poudre. Jason’s a CU Buff, but I also like to see them win, so no divide there. But I will always maintain that the term for a Coloradoan is, well, a Coloradoan, because when I was a Coloradoan, that’s how I learned it was put.