Current read: How I F*cking Did It, by Jen Mann

When I bought this book, it was with an eye toward Mann’s comedy. I find her hilarious. How can anyone resist someone whose pseudonyms for her husband and children are Ebeneezer, Adolpha, and Gomer? She is (in)famous for her love of the word “fuck,” as you might gather from her title. If there is one core truth about Jen Mann, it’s that she is consistently herself and doesn’t give a damn what anyone thinks of that. The fact that she has an enormous mom following suggests to me that she often says what others think and feel.

This, however, is the story of how she became a high-earning author. That’s why I am recommending it as a read for aspiring writers. She is quite candid about how her career got a jet-assisted takeoff with a viral blog post, but one might well remember that having the blog made that possible. She discusses the varying methods of promotion she has tried (or wishes she had in hindsight), her experiences with agents and publishers, and becoming comfortable with the public. My own takeaway was a confirmation that I might never attain anywhere near her level of comfort, but that doesn’t mean others shouldn’t pay attention. It just means I’m not real outgoing that way, not nearly as much as I ought to be.

As I’ve said before in this platform, my typical first question to a prospective client can be offputting: Is it a vanity or a commercial project? Oh, definitely commercial, they usually reply, as if a vanity project were something less worthy. I then ask them about the marketing plan, and I get silence. The difference between a vanity project and a commercial project is that the latter has a marketing plan and the former needs none. Why be so blunt at the start? Because only a truly commercial project is likely to recoup my fees for the client, and as the industry pro it is my duty to know such things and proactively guide the prospective client. It would be dishonesty by silence to let someone imagine they were going to make Big Money if I knew at the outset that was improbable.

That’s why I recommend this book. I haven’t even tried to interact with an agent or a publisher in recent years. That world evolves. Mann’s experiences are modern and relevant to the marketing of literary property as it occurs today, including the question of self-publishing vs. traditional publishing. She discusses how she got her name out there, how she moved past her comfort zones, and in short, how she got past all the boundaries that my marketing adviser keeps encouraging me to surmount. She knows better than I do, and I’m listening.

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